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McAdams Cat is a natural and grain free diet that is slow roasted and oven baked using the highest quality meat source; Whole British Free-Range Chicken & Turkey. This food has been designed for all life stages and has been made with only the finest and most digestible range of ingredients.
A natural, balanced and incredibly high-quality diet, created with Whole British free-range chicken and Turkey from RSCPA Assured approved farms in the UK, formulated to suit cats across every life stage.
Composition
Whole British Free Range Chicken (30%), Freshly Prepared Free Range Turkey (27%), Potato (11%), Peas (8%), Potato Protein, Chicken Fat (6%), Brewer's Yeast, Minerals, Potato Fibre, Chicken Gravy (1%), Cellulose, Dental Algae (0.21%), Joint Pack (Glucosamine 1,000mg/kg, Methylsulfonylmethane 1,000mg/kg, Chondroitin Sulphate 750mg/kg), FOS, MOS, Marigold, Yucca Extract, Camomile, Carrots, Cranberries (0.01%), New Zealand Green Lipped Mussel (0.01%) Rosemary, Spinach, Tomatoes, Lavender.
Nutritional Additive
NUTRITIONAL ADDITIVES (per kg): VITAMINS: Vitamin A 21,634 IU, Vitamin D3 1,730 IU, Vitamin E 81 IU, Zinc (Zinc Sulphate Monohydrate) 96mg, Iron (Iron (II) Sulphate Monohydrate) 72mg, Manganese (Manganous Sulphate Monohydrate) 28mg, Copper (Copper Sulphate Pentahydrate) 4mg, Iodine (Potassium Iodine) 3.7mg, Selenium (Sodium Selenite) 0.29mg, Methionine 950mg, Lysine 379mg, Taurine 2,380mg.Analytical Constituent
Crude Protein 32.5%, Crude Fat 16.0%, Crude Fibre 2.5%, Crude Ash 10.0%, Omega 6 3.5%, Omega 3 0.4%, Calcium 1.0%, Phosphorus 0.8%. Energy Kcal/100g 383kcal.McAdams is a brand that puts ethics and nutrition above all else. Every bag is packed with goodness and is made with 100% recyclable packaging.
Composition
Sustainably Sourced MSC Salmon 60%, Sustainably Sourced MSC Yellowfin Sole 20%, Pumpkin 5%, Potato Starch 4.6%, Modified Tapioca Starch 4.4%, Cranberries 2%, Chicory Root Powder 0.8%, Glucosamine Sulphate 1,500 mg/kg, Chondroitin Sulphate 1,500 mg/kg, Seaweed 0.1%, Yucca 0.1%, Green Tea Extract 0.01%, Vitamins, Minerals.Nutritional Additive
NUTRITIONAL ADDITIVES (per kg): VITAMINS: Vitamin A 21,000 IU/kg, Vitamin D3 500 IU/kg, Vitamin E 185 IU/kg; Trace Elements: Zinc (Zinc glycinate) 75 mg/kg, Manganese (Manganous glycinate) 7 mg/kg, Iron (Iron (II) sulphate monohydrate) 81 mg/kg, Copper (Copper (II) glycinate) 12 mg/kg; Amino acid: Taurine 1,000 mg/kg. Antioxidant: Mixed tocopherols (Vitamin E). Preserved naturally with mixed tocopherols.Analytical Constituent
Crude Protein 31%, Crude Fat 35%, Crude Fibre 0.5%, Crude Ash 10%, Moisture 9%, Omega 3, 4.3%, Omega 6, 4.6%, Metabolizable Energy 455 kcal/100g.ESSENTIAL the PANTHER is a complete grain-free meal for cats, tailor-made for three unique lifestyles and stages. Please read on, the PANTHER might be just what you and your cat are looking for to unlock life’s fullest potential. And that’s exactly what we’re trying to do here at ESSENTIALS for each and every one we proudly get to serve our meals to.
Freshly prepared salmon and white fish, dried salmon, pollock and herring, ESSENTIAL the OMEGA 3 OIL, potato, peas,lentils, chickpea, cellulose, beet fibre, liver gravy, minerals,
vitamins, fructooligosaccharides, mannanoligosaccharides, glucosamine, chondroitin sulphate, dried cranberry, yucca extract.
Vitamins: Vitamin A 25,000 IU, Vitamin D3 1,730 IU, Vitamin E 255 IU. Provitamins: Taurine 2,000 mg, L-Carnitine 2,000 mg. Trace Elements: Zinc (Zinc Sulphate Monohydrate) 96 mg, Iron (Iron (II) Sulphate Monohydrate) 72 mg, Manganese (Manganous Sulphate Monohydrate) 29 mg, Copper (Copper (II) Sulphate Pentahydrate) 10 mg, Iodine (Potassium Iodide) 3.7 mg. Amino Acids: Methionine 2000 mg, Lysine 500 mg. With natural preservative (rosemary) and natural antioxidants. Regulation(EC) No 2017/2279.
COOKING TEMPERATURE
90 degrees (°C).
BEST BEFORE
Date, time & unique manufacturing number appear on the bag.
RECOMMENDED STORAGE
Always store in a cool, dry place (5-18 degrees), away from direct sunlight and in an airtight container - the original bag is fine - then the last meal in the bag will taste just as good as the first.
BAG AND CROQUETTE SIZE
The PANTHER is available in 1.5 kg and 3 kg. The croquette size is the same in all bags.
WHO’S IT FOR?
ESSENTIAL the PANTHER is a complete grain-free meal for cats, tailor-made for three unique lifestyles and stages. Please read on, the PANTHER might be just what you and your cat are
looking for to unlock life’s fullest potential. And that’s exactly what we’re trying to do here at ESSENTIALS for each and every one we proudly get to serve our meals to.
01: Sterilised/Neutered Cats
Our “the PANTHER” recipe has been developed with the aim of helping to maintain an optimal urine pH range to support urinary tract health. This is especially important once the cat has been sterilised. Being sterilised may also lead to an increased appetite and/or a changed metabolism, which, if not addressed, can lead to the cat becoming overweight. The PANTHER is made with these situations in mind. Always consult a
vet if your cat suffers from recurring urinary issues.
02: Indoor/Inactive/Weight-loss
Being an indoor kind of a cat is not necessarily synonymous with weight issues. Far from it. But if a low-activity lifestyle does result in putting on extra weight, or there is a need for a weight-loss diet, the PANTHER is our solution for you. The PANTHER is lower fat than the JAGUAR and contains ingredients aimed at an optimal life, including beet pulp and cellulose to support the reduction of hairballs.
03: Older/Senior Cats (7+ years)
As the years advance, some nutritional requirements start to change. As a rule of thumb, we highly recommend that you keep serving our incredibly popular the JAGUAR right up to the point in life when your cat appears to be gaining excess weight. The PANTHER ensures that fewer calories are consumed, and the added L-Carnitine helps the digestion of fats and supports this transition to a more sedentary lifestyle.
Regardless of the lifestyle led by your cat and the stage of life it is at, he or she will enjoy the fact that each and every kibble is made from an abundance of delicious seafood. The PANTHER is everything you would expect from ESSENTIALS.
BOF - A NUTRITIONAL SENSATION
Behavioural Optimising Foods (BOF) is a principle that heralds the many benefits of keeping blood sugar stable throughout the day. At ESSENTIAL FOODS, we’ve achieved this with our life-changing, test-winning meals that ensure blood sugar levels remain stable. Compared to other brands, our meals offer an exceptionally high nutritional value thanks to our high content of fresh protein sources and the low temperature they are cooked at. The results achieved with BOF are quite outstanding.
This brilliant combination of cod and haddock is our take on the exquisite small delight. An ESSENTIAL tribute to cats. Entirely natural and straight out of Iceland, the LYNX is all and everything packed in one tiny bite. And you know it’s the real deal when you get a whiff– this is all FISH! Ideal for both cats and kittens and it even makes dogs go crazy too.
THE RECIPE
Dried cod and haddock, salt
NUTRIONAL VALUES
Crude protein 78.8 %
Crude oils and fats 1.6 %
Crude fibres 0 %
Crude ash 5.4 %
Salt 1.6 %
ADDITIVES PER KG
None
ADDITIONAL INFORMATION
A delicious combination of cod and haddock, a tiny bite-sized treat for cats, packed with pure fish goodness.
DIMENSIONS & LONGEVITY
Size: 1 CM
Net Weight: 80G
Storage: Dry and out of sunlight
Shelf Life: 36 months
BEST BEFORE - see bag
BATCH REFERENCE NUMBER - see bag
McAdams Whole Turkey and MSC Alaskan Salmon is a natural grain free wet diet that's made from the highest quality and most ethically sourced meat; Whole Free-Range Chicken and MSC certified Alaskan Prawns. This all life stage diet is designed to be incredibly palatable for cats but also to perfectly suit their digestive systems.
A natural, balanced, incredibly high quality wet diet that uses the highest quality most ethical meat sources Whole British Free Range Turkey and sustainable salmon and has been designed to suit cats at every life stage.
Composition
British Free Range Turkey 56%, MSC Alaskan Salmon 4%, Minerals, British Free Range Chicken Stock.
Nutritional Additive
NUTRITIONAL ADDITIVES (per kg): VITAMINS: Vitamin A 2002.1 IU/kg, Vitamin D3 207.2 IU/kg, Zinc (Zinc sulphate, Monohydrate) 7.1 mg/kg, Manganese (Manganese sulphate, Monohydrate) 0.9 mg/kg, Copper (Copper(II) sulphate pentahydrate) 0.8 mg/kg, Iodine (Potassium iodide) 0.7 mg/kg, Taurine 800.1 mg/kg.Analytical Constituent
Crude Protein 11.0%, Fat content 3.5%, Crude ash 2.0%, Crude fibres 0.5%, Moisture 82.0%.Composition
British Free Range Turkey 60%, Minerals, British Free Range Chicken StockMcAdams Whole Chicken is a natural grain free wet diet that's made from the highest quality and most ethically sourced meat; Whole Free-Range Chicken. This all life stage diet is designed to be incredibly palatable for cats but also to perfectly suit their digestive systems.
A natural, balanced and incredibly high quality wet diet that uses the highest quality most ethical meat source Whole British Free Range Chicken and has been designed to suit cats at every life stage.
Composition
British Free Range Chicken 60%, Minerals, British Free Range Chicken Stock
Nutritional Additive
NUTRITIONAL ADDITIVES (per kg): VITAMINS: Vitamin A 2002.1 IU/kg, Vitamin D3 207.2 IU/kg, Zinc (Zinc sulphate, Monohydrate) 7.1 mg/kg, Manganese (Manganese sulphate, Monohydrate) 0.9 mg/kg, Copper (Copper(II) sulphate pentahydrate) 0.8 mg/kg, Iodine (Potassium iodide) 0.7 mg/kg, Taurine 800.1 mg/kg.Analytical Constituent
Crude protein 11.0%, Crude fat 3.5%, Crude ash 2.0%, Crude fibre 0.5%, Moisture 82%McAdams Whole Free-Range Chicken with MSC Atlantic Prawns is a natural grain free wet diet that's made from the highest quality and most ethically sourced meat; Whole Free-Range Chicken and MSC certified Alaskan Prawns. This all life stage diet is designed to be incredibly palatable for cats but also to perfectly suit their digestive systems
A natural, balanced and incredibly high quality wet diet that uses the highest quality most ethical meat sources Whole British Free Range Chicken and sustainable certified Alaskan Prawns and has been designed to suit cats at every life stage.
Composition
British Free Range Chicken 56%, MSC Atlantic Prawns 4%, Minerals, Chicken Stock.
Nutritional Additive
NUTRITIONAL ADDITIVES (per kg): VITAMINS: Vitamin A 2002.1 IU/kg, Vitamin D3 207.2 IU/kg, Zinc (Zinc sulphate, Monohydrate) 7.1 mg/kg, Manganese (Manganese sulphate, Monohydrate) 0.9 mg/kg, Copper (Copper(II) sulphate pentahydrate) 0.8 mg/kg, Iodine (Potassium iodide) 0.7 mg/kg, Taurine 800.1 mg/kg.Analytical Constituent
Crude protein 11.0%, Crude fat 3.5%, Crude ash 2.0%, Crude fibre 0.5%, Moisture 82%The JAGUAR - A very special cat food for adult cats of all breeds and sizes. Here is our idea of the ULTIMATE meal! A GRAIN-FREE meal, very similar to what your cat would have eaten in the wild. As always, we have emphasized the premium quality of all our ingredients. With our unique recipe containing 95% chicken, salmon, trout and eggs, we are sure that even the fussiest cat will share our enthusiasm for ESSENTIAL FOODS.
Fresh chicken and duck, dried chicken and duck, fresh salmon and trout, potato, fresh whole eggs, sweet potato, peas, fresh chicken liver, chicken fat, flaxseed, liver stock, alfalfa sprouts, pea fibre, salmon oil, vitamins, minerals, cranberries, acai, blueberries, mulberries, apple, tomato, orange, pear, carrot, spinach, cauliflower, seaweed, marigold, ginseng, green tea, ginger, probiotic supplement.
Vitamins: Vitamin A 26.000IU/kg, Vitamin D3 (cholecalciferol) 1600 IU/kg, Vitamin E 600 IU. Provitamins: Taurine 2,000 mg, L-Carnitine 105 mg. Trace minerals: Zinc (Zinc Chelate Acid Hydrate) 90 mg/kg, Iron (Iron (II) Chelate of Amino Acids Hydrate) 65 mg, Manganese (Manganese Chelate of Amino Acids Hydrate) 25 mg, Copper (Copper (II) Chelate of Amino Acids Hydrate) 7.6 mg, Iodine (Calcium Iodate Anhydrous) / Potassium Iodide) 0.73 mg. Amino acids: DL-Methionine 2,000 mg. Gut flora stabiliser: Enterococcus faecium DSM 10663/NCIMB 10415 1,000,000,000 cfu. With natural preservative (rosemary) and natural antioxidants.
Cooking temperature
90 degrees (°C).
Best before
Date, time & unique manufacturing number appear on the bag.
Recommended storage
Always store in a cool, dry place (5-18 degrees), away from direct sunlight and in an airtight container - the original bag is fine - then the last meal in the bag will taste just as good as the first.
Bag and croquette size
The JAGUAR is available in 1.5 kg, 3 kg and 12kg bags. The croquette size is the same in all bags.
Who’s it for?
The most important thing for ESSENTIAL FOODS is that our meals should help your cat live as long and healthy a life as possible. ESSENTIAL the JAGUAR is a special, grain-free meal for cats of all breeds and sizes. We’ve gone all out and put together a meal that is not only something your cat will love but is also very close to what your cat would eat in the wild. Hands down the tastiest meal for cats ever made. Made from 95+% of our free run Gressingham ducks, regional Ross & Cobb chickens, Scottish salmon, rainbow trout and lots of nutritious, fresh eggs, we’re in no doubt: This is the ULTIMATE meal!
BOF - A nutritional sensation
Behavioural Optimising Foods (BOF) is a principle that heralds the many benefits of keeping blood sugar stable throughout the day. At ESSENTIAL FOODS, we’ve achieved this with our life-changing, test-winning meals that ensure blood sugar levels remain stable. Compared to other brands, our meals offer an exceptionally high nutritional value thanks to our high content of fresh protein sources and the low temperature they are cooked at. The results achieved with BOF are quite outstanding.
Featured ingredients
Duck - Our free run ducks are from Gressingham Duck, which is also the name of the breed.
Chicken - Our Ross & Cobb chickens are always regional, from the UK.
Salmon - Our salmon is farmed Scottish Atlantic salmon, a rich source of omega 3. All three sources of omega are included in ESSENTIALS: ALA, DHA and EPA.
Trout - Our rainbow trout are caught in the River Avon near Salisbury, England.
Fresh eggs - Our fresh eggs are a good source of protein, essential amino acids and the nutrients lutein and choline (vitamin b)
KONG Flingeroos’ unique shape is designed to fulfill healthy, full-body wrestling play needs. The elastic stem and crackling leaf fulfill grab & fling instincts while the lightweight caterpillar toy is is ideal for batting, tugging and dragging fun. KONG North American Premium Catnip and crackle sounds extend playtime.
94% Polyester, 3% PVC- Polyvinyl Chloride, 2% Catnip, 1% Rubber (Natural)
A slow feeder that provides cats with a way to eat their food at a slower pace, therefore avoiding binge eating.
The food maze allows cats to move and paw the food until it is set free from one of the clever cut out pieces around the side of the maze or alternatively from the food tray at the bottom. As cats can be clever, there are various levels of difficulty to allow you to swap and change so your cat doesn’t get bored of the feeder. The mental and physical attributes of your cat will be tested which means they will be ready for the food once they’ve managed to feed it.
This clever dispenser can be used for both dry food and even treats so that you can monitor your cats weight and the amount that they are eating.
Let the party begin with this fiesta inspired line. With faux raffia fabric, it look like your cat will love playing with them. They are durable and will stand hours of chasing, pouncing.
Let the party begin with this fiesta inspired line. With faux raffia fabric, it look like your cat will love playing with them. They are durable and will stand hours of chasing, pouncing.
Let the party begin with this fiesta inspired line. With faux raffia fabric, it look like your cat will love playing with them. They are durable and will stand hours of chasing, pouncing.
Yora is an insect powered superfood packed full of Glucosamine for joint health, Lauric Acid for excellent skin and coat plus many other benefits our super little grubs have to offer. A complete range for Dogs & cats in wet and dry, Yora is the worlds most hypoallergenic and sustainable food.
Natural, balanced and delicious kibble for all types of cats. Made with insect protein, one of the most digestible and sustainable forms of protein on the planet.
Composition
62.5% Insect (Insect Meal 40%, Freshly Prepared Insect 19.5%, Insect Oil 3%), Oats (7%), Potato (6.5%), Maize Gluten, Maize, Brewer's Yeast, Peas, Minerals, Linseed, Tomato Pomace, Vegetable Gravy, Dried Seaweed (0.4%), Chicory (0.4%), Dried Beetroot (0.4%), Dried Carrot, Pumpkin, Dried Parsley, Dried Kale, Chondroitin Sulphate (290mg/kg), Glucosamine (290mg/kg).Nutritional Additive
Antioxidants: Tocopherol Extracts from Vegetable Oils 3.8 mg; Vitamins: Vitamin A 25,096 IU, Vitamin D3 1,731 IU, Vitamin E 601 IU; Trace Elements: Zinc (Zinc Sulphate Monohydrate) 96mg, Iron (Iron (II) Sulphate Monohydrate) 72mg, Manganese (Manganous Sulphate Monohydrate) 29mg, Copper (Copper (II) Sulphate Pentahydrate) 5mg, Iodine (Potassium Iodide) 3.68mg, Selenium (Sodium Selenite) 0.29mg; Amino Acids: Methionine 2,000 mg; Provitamins: Taurine 2,000mg.Analytical Constituent
Crude Protein 38%, Crude Fat 12%, Crude Fibre 7%, Crude Ash 7%, Omega 6 6.6%, Omega 3 0.7%, Calcium 1%, Metabolisable Energy 358.5 Kcal/100g.
Experience endless entertainment with your feline friend thanks to the Catit Senses Fireball. Simply remove the bottom half and cover to easily replace the batteries, ensuring countless hours of fiery fun. Keep in mind that cats are most active at dawn and dusk, and although they have great night vision, they still need some light to see. That's where the Catit Senses Fireball comes in, flashing a bright red color as your cat paws at it and lighting up the way. This playful and quirky toy is the perfect addition to the Catit Senses 2.0 Circuits, available in three different models (Play, Wave, and Super) and offering over 100 unique layouts to keep your cat's playtime exciting. Say goodbye to stray balls with this entertaining and practical fireball toy!
This easy to assemble click system cat track cat toy allows your kitty to chase a ball around your room without fear of losing it under the sofa or any other furniture, it stays in the circuit. The clever peek-a-boo cover clicks over the track and allows just enough room for your cat to get their paw through the holes so they can swat the ball and push it further along the circuit.
The elevated pieces allow the ball to gain some height and speed at certain “corners” as it goes round the track. Watch as the ball zips around the closed circuit in a rollercoaster style fashion and see your cat’s face light up as they try and catch it! The circuit ball is bright orange, so it contrasts nicely against the green track and makes it easier for your cat to find it again, even when they’ve walked away and come back to play again.
This kind of cat toy satisfies your cat’s natural hunting instincts and gives them a toy they can play with on their own when you are not around and stops them getting bored. To keep your cat interested, you ideally need to change their track set-up often.
The Catit Senses Circuits can be built and rebuilt into different shapes around the house. Surprise your cat with a new layout every few days to keep the experience fresh and exciting!
The ultimate relaxtion spot for cats to enjoy. It includes a wide variety of brushes, textures and massage ridges to help your kitty relax and groom themselves while having the odd catnap!
Add catnip herbs to the top or spray catnip to the cushion so that it entices them to use the Wellness Center. Start with low amounts of catnip and build up gradually to see if your cat responds to the catnip.
The ultimate relaxtion spot for cats to enjoy. It includes a wide variety of brushes, textures and massage ridges to help your kitty relax and groom themselves while having the odd catnap!
Add catnip herbs to the top or spray catnip to the cushion so that it entices them to use the Wellness Center. Start with low amounts of catnip and build up gradually to see if your cat responds to the catnip.
This interactive slow feeder plays on your cat’s instinct by enticing your feline to work for its food, which helps keep them active and entertained. Cats can be greedy eaters.
The Catit Senses Food Tree is a slow feeding solution that encourages them to paw out snack-sized portions at a much healthier pace. The Senses Food Tree does not allow cheating!
The top opening is narrow, preventing cats from accessing the kibble directly from above. Stray cat kibble is collected in the tray at the bottom, preventing spillage. Its shallow design allows cats to enjoy their food comfortably and the internal discs can be rotated to allow for different treat/food sizes.
Stay ahead of the curve with our latest arrivals for cats – a collection of new, innovative, and exciting products handpicked to delight both you and your feline. From trend-led toys and seasonal treats to clever grooming tools and cosy accessories, this is where fresh finds meet everyday practicality.
We update this collection regularly to include the newest launches from trusted brands, alongside under-the-radar gems we think your cat will love. Whether you’re shopping for enrichment, nutrition, or just a little surprise, you’ll find something new to explore right here.
As a family-run store, we only stock products we’d use ourselves – so every item in this collection is chosen with quality, safety, and feline joy in mind. Keep checking back for the latest and greatest in cat care.
We don’t do fluff (unless it’s a toy)
From hypoallergenic food to fuss-free grooming and essentials, our range is handpicked to help your pet live their best life. We don’t do fluff (unless it’s a toy). Just honest, high-quality products from brands you can trust.
From hypoallergenic food to fuss-free grooming and essentials, our range is handpicked to help your pet live their best life.
Just honest, high-quality products from brands you can trust.