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ESSENTIAL HIGHLAND LIVING is a complete and unique, grain-free meal inspired by the highlands of Scotland. It is prepared with masses of delicious local and regional ingredients such as Aberdeen Angus beef, pigeon, quail and, of course, Scottish salmon.

Dried & fresh turkey (47%), sweet potato, fresh salmon (12%),
chickpeas, peas, fresh aberdeen angus beef (6%), wild birds;
quail, pigeon, pheasant & guinea fowl (6%), linseed, ESSENTIAL the OMEGA 3 OIL (4%), whole eggs (4%), turkey gravy (2%),
alfalfa sprouts, vitamins, minerals, MOS (mannan oligosaccharides), FOS (fructooligosaccharides), glucosamine, chondroitin,
cranberry, acai, bilberry, mulberry, apple, tomato, orange, pear,
carrot, spinach, cauliflower, seaweed, marigold, ginseng, green
tea, ginger. Total Meat ingredients 81%.

• Made with fresh and dried Turkey, Aberdeen Angus beef, quail/pigeon/pheasant/guinea fowl, egg and salmon81 %
• Of which fresh43 %
• Protein29.0 %
• Fat17.0 %
• Of which Omega-31.8 %
• Of which Omega-62.6 %
• Minerals/Crude ash8.5 %
• Fiber3.5 %
• Water8.0 %
• Calcium1.6 %
• Phosphorus1.2 %
• Glucosamine0.09 %
• Chondroitin0.07 %
• Kcal/Kg3620

Vitamins: Vitamin A 15,000IU, Vitamin D3 2,000IU, Vitamin E 240 IU. Provitamins: Taurine 1,500mg. Trace Elements: Zinc (Zinc Chelate of Amino Acids Hydrate) 50mg, Iron (Iron (II) Chelate of Amino Acids Hydrate) 50mg, Manganese (Manganese Chelate of Amino Acids Hydrate) 35mg/ kg, Copper (Copper (II) Chelate of Amino Acids Hydrate) 15mg/kg, Iodine (Calcium Iodate Anhydrous) 0.96mg/kg, Selenium (Sodium Selenite) 0.3mg/kg. We naturally preserve with rosemary extract. Regulation (EU) No 2017/2279.

Cooking temperatur

90 degrees (°C).

Best before

Date, time and unique production number can be found at the top of the bag.

Storage & packaging

The food should be stored in the bag, in a cool, dry place (5-18°C). Away from direct sunlight, and with the zip carefully closed. This will ensure the last meal tastes as good as the first. The packaging is 100% recyclable plastic and should be disposed of with other soft plastics.

Who’s it for?

ESSENTIAL HIGHLAND LIVING is a complete and unique, grain-free meal inspired by the highlands of Scotland. It is prepared with masses of delicious local and regional ingredients such as Aberdeen Angus beef, pigeon, quail and, of course, Scottish salmon. Designed for a normal level of activity, ESSENTIAL HIGHLAND LIVING is an obvious choice of variation for you to serve together with our other LIVING meals. HIGHLAND LIVING complies with our BOF principle, aiming to keep your dog’s blood sugar levels stable while it savours the many tasty and healthy flavours from the Scottish Highlands.
Info: HIGHLAND LIVING does not contain chicken or potatoes.

BOF - A sensation within pet foods

Behavioral Optimizing Foods (BOF) is the principle honoring the many advantages of keeping the blood sugar levels stable throughout the day. Our high fresh meat content and the low preparation temperature means your dog gets exceptional nutritional values vs. mass-branded pet foods. The results with BOF are breathtaking. Serving ESSENTIALS positively will affect the mental balance of your dog. Some report seeing a dramatic transformation in the behavior, others note a smaller change, however improvement is always recorded.

ESSENTIAL the LITTLE LION, a complete meal, is our tribute to these incredible and ever-fascinating souls: Kittens.

Regardless of the breed and anticipated adult size, the LITTLE LION has been formulated, prepared and cooked for your kitten to enjoy from the very moment it’s ready to feast* to the age of 10-12 months.

At this age, he or she may enjoy one of our ESSENTIAL meals, tailor made for adult cats and their specific needs and demands.

*Moisten the kibble with water if necessary during the kitten’s transition from milk.

Freshly prepared chicken and duck, dried chicken, freshly pre-pared salmon and trout, potato, dried duck, fresh whole eggs, sweet potato, peas, fresh chicken liver, chicken fat,
flaxseed, liver stock, alfalfa sprouts, pea fibre, salmon oil, vitamins, minerals, cranberries, acai, blueberries, mulberries, apple, to-mato, orange, pear, carrot, spinach, cauliflower, seaweed, mar-igold, ginseng, green tea, ginger, probiotic supplement.

• Fresh and dried chicken, duck, salmon, trout and eggs+95.0 %
• Of which fresh+55.0 %
• Vegetables, seeds, herbs, berries, vitamins and minerals20.0 %
• (The total percentage of ingredients is higher than 100% as we use more than 10 kg of ingredients to produce 10 kg of the finished meal)
• Protein41.0 %
• Fat18.0 %
• Of which Omega-31.1 %
• Of which Omega-64.5 %
• Minerals/Crude Ash10.0 %
• Water7.0 %
• Fibre3.5 %
• Calcium1.5 %
• Phosphorous1.2 %
• Glucosamine0.09 %
• Chondroitin0.07 %
• Kcal/Kg3,920

Vitamins: Vitamin A 23,129 IU, Vitamin D3 1,573 IU, Vitamin E 607 IU.

Provitamins: Taurine 1,960 mg, L-Carnitine 53 mg.

Trace Elements; Zinc (Zinc Chelate of Amino Acids Hydrate) 87 mg, Iron (Iron (II) Chelate of Amino Acids Hydrate) 66 mg, Manganese (Manganese Chelate of Amino Acids Hydrate) 26 mg, Copper (Copper (II) Chelate of Amino Acids Hydrate) 8 mg, Iodine (Calcium Iodate Anhydrous/
Potassium Iodide) 0.74 mg.

Amino Acids: Methionine 2,094 mg; Lysine 500 mg;

Gut Flora Stabilisers: Enterococcus faecium DSM 10663/ NCIMB 10415 1,000,000,000 cfu.

Natural preservatives (rosemary) and natural antioxidants.

Regulation (EC) No 2017/2279

COOKING TEMPERATURE

90 degrees (°C)

BEST BEFORE

Date, time & unique manufacturing number appear on the bag.

RECOMMENDED STORAGE

Always store in a cool, dry place (5-18 degrees), away from di-rect sunlight and in an airtight container - the original bag is fine - then the last meal in the bag will taste just as good as the first.

BAG AND CROQUETTE SIZE

The LITTLE LION is available in 1.5 kg and 3 kg bags. The cro-quette size is the same in all bags.

WHO’S IT FOR?

ESSENTIAL the LITTLE LION, a complete meal, is our tribute to these incredible and ever-ascinating souls: Kittens. Regardless of breed and anticipated adult-size, the LITTLE LION has been formulated, prepared and cooked for your kitten to enjoy from the very moment it’s ready to feast*) to the age of10-12 months. At this age, he or she may enjoy one of our ESSENTIAL meals tailormade for adult cats and their specific needs and demands.

*) Tip: Moisten the kibbles with water if necessary during the kitten’s transition from milk.

BOF - A NUTRITIONAL SENSATION

Behavioural Optimising Foods (BOF) is a principle that heralds the many benefits of keeping blood sugar stable throughout the day. At ESSENTIAL FOODS, we’ve achieved this with our life-changing, test-winning meals that ensure blood sugar levels remain stable. Compared to other brands, our meals offer an exceptionally high nutritional value thanks to our high content of fresh protein sources and the low temperature they are cooked at. The results achieved with BOF are quite outstanding.

ESSENTIAL the PANTHER is a complete grain-free meal for cats, tailor-made for three unique lifestyles and stages. Please read on, the PANTHER might be just what you and your cat are looking for to unlock life’s fullest potential. And that’s exactly what we’re trying to do here at ESSENTIALS for each and every one we proudly get to serve our meals to.

Freshly prepared salmon and white fish, dried salmon, pollock and herring, ESSENTIAL the OMEGA 3 OIL, potato, peas,lentils, chickpea, cellulose, beet fibre, liver gravy, minerals,
vitamins, fructooligosaccharides, mannanoligosaccharides, glucosamine, chondroitin sulphate, dried cranberry, yucca extract.

• Salmon & white fish70.0 %
• Of which fresh+30 %
• Protein44.0 %
• Fat12.0 %
• Of which Omega-33.4 %
• Of which Omega-60.9 %
• Minerals/Crude Ash8.5 %
• Water5.0 %
• Fibre4.5 %
• Calcium1.9 %
• Phosphorous1.5 %
• Glucosamine0.018 %
• Chondroitin0.012 %
• Kcal/Kg3,770

Vitamins: Vitamin A 25,000 IU, Vitamin D3 1,730 IU, Vitamin E 255 IU. Provitamins: Taurine 2,000 mg, L-Carnitine 2,000 mg. Trace Elements: Zinc (Zinc Sulphate Monohydrate) 96 mg, Iron (Iron (II) Sulphate Monohydrate) 72 mg, Manganese (Manganous Sulphate Monohydrate) 29 mg, Copper (Copper (II) Sulphate Pentahydrate) 10 mg, Iodine (Potassium Iodide) 3.7 mg. Amino Acids: Methionine 2000 mg, Lysine 500 mg. With natural preservative (rosemary) and natural antioxidants. Regulation(EC) No 2017/2279.

COOKING TEMPERATURE

90 degrees (°C).

BEST BEFORE

Date, time & unique manufacturing number appear on the bag.

RECOMMENDED STORAGE

Always store in a cool, dry place (5-18 degrees), away from direct sunlight and in an airtight container - the original bag is fine - then the last meal in the bag will taste just as good as the first.

BAG AND CROQUETTE SIZE

The PANTHER is available in 1.5 kg and 3 kg. The croquette size is the same in all bags.

WHO’S IT FOR?

ESSENTIAL the PANTHER is a complete grain-free meal for cats, tailor-made for three unique lifestyles and stages. Please read on, the PANTHER might be just what you and your cat are
looking for to unlock life’s fullest potential. And that’s exactly what we’re trying to do here at ESSENTIALS for each and every one we proudly get to serve our meals to.

01: Sterilised/Neutered Cats

Our “the PANTHER” recipe has been developed with the aim of helping to maintain an optimal urine pH range to support urinary tract health. This is especially important once the cat has been sterilised. Being sterilised may also lead to an increased appetite and/or a changed metabolism, which, if not addressed, can lead to the cat becoming overweight. The PANTHER is made with these situations in mind. Always consult a
vet if your cat suffers from recurring urinary issues.

02: Indoor/Inactive/Weight-loss

Being an indoor kind of a cat is not necessarily synonymous with weight issues. Far from it. But if a low-activity lifestyle does result in putting on extra weight, or there is a need for a weight-loss diet, the PANTHER is our solution for you. The PANTHER is lower fat than the JAGUAR and contains ingredients aimed at an optimal life, including beet pulp and cellulose to support the reduction of hairballs.

03: Older/Senior Cats (7+ years)

As the years advance, some nutritional requirements start to change. As a rule of thumb, we highly recommend that you keep serving our incredibly popular the JAGUAR right up to the point in life when your cat appears to be gaining excess weight. The PANTHER ensures that fewer calories are consumed, and the added L-Carnitine helps the digestion of fats and supports this transition to a more sedentary lifestyle.

Regardless of the lifestyle led by your cat and the stage of life it is at, he or she will enjoy the fact that each and every kibble is made from an abundance of delicious seafood. The PANTHER is everything you would expect from ESSENTIALS.

BOF - A NUTRITIONAL SENSATION

Behavioural Optimising Foods (BOF) is a principle that heralds the many benefits of keeping blood sugar stable throughout the day. At ESSENTIAL FOODS, we’ve achieved this with our life-changing, test-winning meals that ensure blood sugar levels remain stable. Compared to other brands, our meals offer an exceptionally high nutritional value thanks to our high content of fresh protein sources and the low temperature they are cooked at. The results achieved with BOF are quite outstanding.

ESSENTIAL NAUTICAL LIVING is our uncompromising grain-free meal for adult dogs of all breeds. As the name suggests, NAUTICAL LIVING is packed with fresh salmon, trout and the season’s fish. The meal follows our BOF principle. NAUTICAL LIVING is blessed with a very generous amount of OMEGA 3.

Allergy info: NAUTICAL LIVING does not contain chicken.

Fresh salmon and trout (42%), sweet potato, the season’s dried fish (18%), peas, dried salmon (6%), whole eggs (3%), the season’s fresh fish (3%) , ESSENTIAL the OMEGA 3 OIL (3%), linseed, alfalfa, salmon gravy (2%), potato, pea fibre, vitamins, minerals, mannan oligosaccharides, fructooligosaccharides, glucosamine, chondroitin, cranberry, acai, bilberry, mulberry, apple, tomato, orange, pear, carrot, spinach, cauliflower, seaweed, marigold, ginseng, green tea, ginger. Total 77% Fish and animal Ingredients

NUTRIONAL VALUES
Made with fresh and dried salmon, trout, season’s fish & egg 77,0 %
Of which is fresh (% of whole recipe) 55,0 %
Protein 29,0 %
Fat 14,0 %
Of which Omega3 4,0 %
Of which Omega6 1,0 %
Minerals/crude ash 8,0 %
Fiber 4,0 %
Water 8,5 %
Calcium 1,7 %
Phosphorus 1,2 %
Glucosamine 0,09 %
Chondroitin 0,07 %
Kcal/Kg 3580

ESSENTIAL BALANCE is a single source protein food in which turkey, rice and oats are the main ingredients. BALANCE is significantly different from our other meals, so please read the following carefully before choosing BALANCE.

Freshly prepared and dried turkey, white rice, brown rice, oats, whole linseed, turkey gravy, turkey fat, beet pulp, alfalfa, minerals, vitamins, ESSENTIAL the OMEGA 3 OIL, natural seaweed, Fructooligosaccharides (FOS, 960 mg/kg), Chicory Extract (0.05%), Yucca Extract (190 mg/kg), Dandelion.

• Made with fresh and dried turkey30 %
• Of which fresh20 %
• Protein22.0 %
• Fat8.0 %
• Of which Omega-30.8 %
• Of which Omega-61.9 %
• Minerals/Crude ash6.0 %
• Fiber4.0 %
• Water8.5 %
• Calcium1.4 %
• Phosphorus0.9 %
• Kcal/Kg3300

Vitamins: Vitamin A 14,425 IU, Vitamin D3 1,925 IU, Vitamin E 150 mg. Trace Elements: Zinc (Zinc Sulphate Monohydrate) 50 mg, Iron (Iron (II) Sulphate Monohydrate) 50 mg, Manganese (Manganous Sulphate Monohydrate) 35 mg, Copper (Copper
(II) Sulphate Pentahydrate) 12 mg, Iodine (Calcium Iodate Anhydrous) 1 mg, Selenium (Sodium Selenite) 0.19 mg. We naturally preserve with rosemary extract. Regulation (EC) No 2017/2279.

Cooking temperature

90 degrees (°C).

Best before

See printed date and batch number on bag.

Storage & packaging

The food should be stored in the bag, in a cool, dry place (5-18 °C). Away from direct sunlight, and with the zip carefully closed. This will ensure the last meal tastes as good as the first. The packaging is 100% recyclable plastic and should be disposed of
with other soft plastics.

Who‘s it for?

ESSENTIAL BALANCE is a single source protein food in which turkey, rice and oats are the main ingredients. BALANCE is significantly different from our other meals, so please read the following carefully before choosing BALANCE. BALANCE is presented as a solution in four different situations:

1: Looking for a low protein food? BALANCE is only 22 percent protein. You can further increase the level of protein in the servings by mixing BALANCE together with any of our LIVING foods.

2: Is your dog suffering from loose stools? The combination of turkey meat, rice and oats is carefully composed to balance the digestive system. ESSENTIAL BALANCE can be served on its own or mixed with our other meals. The latter option is the obvious choice in the case of recurrent problems.

3: Would you like to serve a more economically attractive ESSENTIALS meal? This option is for those who need to find a food solution at a lower price, but who are attracted by our values and the results we deliver to our customers. Fortunately, there is now an economic solution for heavy volume users who
cannot go the full ESSENTIALS way. In this case it makes particular sense to use our other meals for specific lifestyle situations. These could, for example, be CONTOUR for sterilised or neutered dogs and LARGE BREED for large puppies etc.

4: Does your dog suffer from a problem caused by certain ingredients? BALANCE is a single source protein meal. This makes BALANCE the obvious choice for those who wish to serve ESSENTIALS to avoid eggs, chicken, lam, beef or fish proteins.
Check out the ingredients yourself or contact us for advice. You can also increase protein intake by supplementing your dog’s diet with fresh protein sources.

The small print

Price and quality are closely related. BALANCE delivers a fantastic product at this price point, with turkey as the primary ingredient. This gives ESSENTIAL BALANCE a head start compared with other products in the same price range. BALANCE,
however, is not a thoroughbred ESSENTIALS product, and the price difference means that you have to accept doing without BOF approved, 100% grain-free and nor having our broad spectrum of ingredients in the bag. That being said, ESSENTIAL BALANCE showcases just how much more value ESSENTIAL FOODS delivers in the super premium category with BALANCE, and expressively in the luxury category with all our other foods.

This recipe is suitable for adult and senior cats and is a purrfect choice for cat owners looking to help maintain their cat's weight.

The crème de la crème of cat foods. Flaky pieces of fluffy white fish beautifully paired with wild-harvested Nordic herring caviar. Name me a more bougie dish. Our caviar is human-grade quality, highly digestible and extremely palatable. 

This recipe is suitable for adult and senior cats and is a purrfect choice for cat owners looking to help maintain their cat's weight. The recipe has been formulated with a lower energy content that makes it suitable for indoor & senior cats; with these cats being limited in the amount of exercise they get or can do, we ensured to keep this recipe low in fat; this helps to support your cat's weight control. With all this said, the one thing we didn't skimp on is the palatability; who said low fat has to be tasteless? This recipe is a whisker-licking taste with optimal nutrition.

Metabolisable Energy: 364 Kcal/100g

Hand baked to crunchy perfection in carbon neutral wood fired ovens by our skilled bakers. We have included chondroitin, glucosamine and MSM to help keep joints protected, plus tartar control for healthy teeth and gums.

A complementary treat for dogs to be fed alongside a complete and balanced food.

Game COMPOSITION

Lamb Trainers 

100% Pure Lamb

We know that during any exercise or training, if our dogs are positively motivated, they are more inclined to make an extra effort. Our Trainers range in tasty and a healthy reward that will entice every dog to work with more pleasure and attention.

Key Benefits:

• The tasty natural reward

• 100% pure and natural single protein

• No artificial substances

• Air-dried for natural scent

• Ideal for training

• Perfect for during dog sports

• Irresistible scent and flavour for dogs

• Bitesize

Nutritional Analysis: Protein 73%, Fat 16%, Ash 10%

• 100% NATURAL, PREMIUM REAL CHICKEN: This super quality gourmet treat is made with 100% natural, human-grade chicken breast blended with carrot
• FULL OF NATURAL GOODNESS & LOW IN FAT: A rich source of vitamins and minerals such as potassium and antioxidant Beta-Carotene, this treat is low in fat with no artificial colours or flavours, making this the perfect healthy chew for you four legged friend!
• FOR HEALTHY TEETH AND GUMS: Our premium dental sticks are designed to satisfy your dog's natural instinct to chew to help reduce tartar and plaque, supporting good oral health for your dogs
• SUITABLE FOR ALL BREEDS & SIZES: Our chicken with carrot sticks are suitable for all breeds of dogs and puppies over 4 months - please remember that these treats should make up a small part of your pet's balanced diet
• SEALED WITH A DOG'S APPROVAL: Pet Munchies is a UK based company dedicated to creating premium, gourmet treats that are made with high quality, human grade meat. Our treats are delicious, nutritious and wholesome, with all the meaty flavours dogs love delicately toasted to perfection!

This super high quality premium gourmet treat is made with 100% natural human grade chicken breast blended with delicious superfood blueberries.

Blueberries are renowned to be a superfood with a rich source of vitamins and minerals.

• Low in fat.
• Rich in Protein
• These delectable healthy sticks are full of natural goodness.
• No artificial colours or flavours make these the perfect healthy snack.
• Suitable to feed from 4 months+.
• Grain and gluten free.

Composition: Chicken 64.5%, Vegetable Protein, Glycerin, Vegetable Starch, Blueberry 4%, Sorbitol, Salt

Feeding Guide: Please remember that treats should make up a small part of your pet’s balanced diet. Supervise your pet whilst feeding them a treat and ensure fresh drinking water is available.

Chicken Trainer Treats for Dogs
100 % Pure Chicken

We know that during any exercise or training, if our dogs are positively motivated, they are more inclined to make an extra effort. Our Trainers range in tasty and a healthy reward that will entice every dog to work with more pleasure and attention.

Key Benefits:

• The tasty natural reward
• 100% pure and natural single protein
• No artificial substances
• Air-dried for natural scent
• Ideal for training
• Perfect for during dog sports
• Irresistible scent and flavour for dogs
• Bitesize

Nutritional Analysis
Protein 50%, Fat 37%, Ash 5%

JR’s 100% natural Pure Pate for dogs now includes a Pate Variety Bundle Chicken, Turkey and Salmon. Our Pate is extremely versatile, use it as a treat, training treat or a complete dog food, they’re not only delicious but healthy too. Ideal for dogs of all breeds and sizes, they’re a great source of protein and are perfect for training. This convenient variety bundle includes two packs of Chicken and Turkey with a single pack of Salmon Pate.

JR’s 100% natural Pure Pate for dogs now includes a Pate Variety Bundle Chicken, Turkey and Salmon. Our Pate is extremely versatile, use it as a treat, training treat or a complete dog food, they’re not only delicious but healthy too. Ideal for dogs of all breeds and sizes, they’re a great source of protein and are perfect for training. This convenient variety bundle includes two packs of Chicken and Turkey with a single pack of Salmon Pate.

Duck:

Lamb: 

Wild Boar: 

Turkey:

Goat:

JR’s 100% natural Pure Pate for dogs now includes a Pate Variety Bundle Chicken, Turkey and Salmon. Our Pate is extremely versatile, use it as a treat, training treat or a complete dog food, they’re not only delicious but healthy too. Ideal for dogs of all breeds and sizes, they’re a great source of protein and are perfect for training. This convenient variety bundle includes two packs of Chicken and Turkey with a single pack of Salmon Pate.

Duck:

Lamb: 

Wild Boar: 

Turkey:

Goat: