Home page

Just brilliant! Grain-free teeth cleaners based on 98% chicken, beef and turkey. A delicious way to get clean teeth. Originally named GRAIN-FREE DENTAL DELIGHTS, now with a name celebrating their status to what they are for many of us: An all time CLASSIC.

THE RECIPE
Meat and meat derivatives
96% (raw chicken 39%, raw beef 33%, raw turkey 26%)

NUTRIONAL VALUES
Protein 42.8 %
Crude oils and fats 15 %
Crude fibres 0.5 %
Crude ash 23.6 %
Moisture 13,9 %
Collagen 28,8 %

ADDITIVES PER KG
E202, E262, E1b301

ADDITIONAL INFORMATION
Brilliant! Grain-free teeth cleaners made with over 95% chicken, beef and turkey. The perfect way to ensure clean teeth without adding grains to the diet. You’re welcome!

DIMENSIONS & LONGEVITY

Size: 12 CM

Net Weight: 200G

Storage: Dry and out of sunlight

Shelf Life: 18 months

BEST BEFORE - see bag

BATCH REFERENCE NUMBER - see bag

ESSENTIAL the LITTLE LION PÂTÉ is an exceptionally delicious treat with chunks of chicken fillet in rich salmon sauce. As a complete meal or an appetising topping, tailored to the needs and preferences of kittens. The LITTLE LION contains 85% meat and a complete nutrient package.

Chicken fillets (65%), liver (15%), salmon (5%), pea flour (3%), lignocellulose, calcium carbonate, sea buckthorn (0.2%), nasturtium.

• Crude protein9.0 %
• Crude fat4.5 %
• Crude ash2.0 %
• Crude fibre0.5 %
• Moisture82 %
• Metabolisable energy840 kcal/kg

Vitamin A (3a672a) 400IU, Vitamin D3 (3a671) 120IU, Zinc (3b606) 5mg, iron (3b106) 4mg, manganese (3b504) 1.2mg, iodine (3b201) 0.3mg, taurine (3a370) 450mg

ESSENTIAL the LION PÁTÉ is a dreamy delicacy composed of cuts of chicken fillets in a thick gravy with salmon. A complete meal or a mouth-watering topping for kittens.

Serving the pâté

Serve at room temperature and ensure that fresh drinking water is always available.

Storage

Store in a cool, dry place. Once opened, keep refrigerated and use within 3 days.

Best before

See expiry date and batch stated on the base of the bag.

A few words on the wonders of Páté

Our cuts of chicken in a thick, savoury gravy provide an exceptionally delicious meal. If you haven’t seen it for yourself yet, just wait for your cat’s first taste and you’ll know what we’re talking about. Besides its many qualities in taste and texture, it offers a range of nutritional benefits by virtue of its high water content. We won’t bore you with the evolutionary background of it or list all of the many benefits, but we will allow ourselves to mention just a few of them in order to open
your eyes to some of the many wonders of this dish.
1/ It offers superior nutrient absorption as the nutrients are delivered in ‘wet form’.
2/ It goes down effortlessly, easing the intestinal workload for gentle digestibility.
3/ Thanks to the high water content, it naturally helps your cat stay hydrated. It’s ideal for those with a tendency to forget to drink enough water throughout the day.
4/ This is a type of food that is suitable for all stages of life, including those where you have few or no teeth.
5/ It can be prepared more gently, at a lower temperature, preserving both texture and nutrients.
6/ Our wet meals are low in starch, rich in meat and cooked at a lower temperature, making them
more than BOF-approved with the aim of keeping your cat’s blood sugar levels stable.

The JAGUAR - A very special cat food for adult cats of all breeds and sizes. Here is our idea of the ULTIMATE meal! A GRAIN-FREE meal, very similar to what your cat would have eaten in the wild. As always, we have emphasized the premium quality of all our ingredients. With our unique recipe containing 95% chicken, salmon, trout and eggs, we are sure that even the fussiest cat will share our enthusiasm for ESSENTIAL FOODS.

Fresh chicken and duck, dried chicken and duck, fresh salmon and trout, potato, fresh whole eggs, sweet potato, peas, fresh chicken liver, chicken fat, flaxseed, liver stock, alfalfa sprouts, pea fibre, salmon oil, vitamins, minerals, cranberries, acai, blueberries, mulberries, apple, tomato, orange, pear, carrot, spinach, cauliflower, seaweed, marigold, ginseng, green tea, ginger, probiotic supplement.

• Fresh and dried chicken, duck, salmon, trout and eggs+95.0 %
• Of which fresh+55.0 %
• Vegetables, seeds, herbs, berries, vitamins and minerals20.0 %
• (The total percentage of ingredients is higher than 100% as we use more than 10 kg of ingredients to produce 10 kg of the finished meal)
• Protein40.0 %
• Fat17.0 %
• Of which Omega-31.1 %
• Of which Omega-64.5 %
• Minerals/Crude Ash9.0 %
• Water7.0 %
• Fibre3.5 %
• Calcium1.5 %
• Phosphorous1.2 %
• Glucosamine0.09 %
• Chondroitin0.07 %
• Kcal/Kg3,920

Vitamins: Vitamin A 26.000IU/kg, Vitamin D3 (cholecalciferol) 1600 IU/kg, Vitamin E 600 IU. Provitamins: Taurine 2,000 mg, L-Carnitine 105 mg. Trace minerals: Zinc (Zinc Chelate Acid Hydrate) 90 mg/kg, Iron (Iron (II) Chelate of Amino Acids Hydrate) 65 mg, Manganese (Manganese Chelate of Amino Acids Hydrate) 25 mg, Copper (Copper (II) Chelate of Amino Acids Hydrate) 7.6 mg, Iodine (Calcium Iodate Anhydrous) / Potassium Iodide) 0.73 mg. Amino acids: DL-Methionine 2,000 mg. Gut flora stabiliser: Enterococcus faecium DSM 10663/NCIMB 10415 1,000,000,000 cfu. With natural preservative (rosemary) and natural antioxidants.

Cooking temperature

90 degrees (°C).

Best before

Date, time & unique manufacturing number appear on the bag.

Recommended storage

Always store in a cool, dry place (5-18 degrees), away from direct sunlight and in an airtight container - the original bag is fine - then the last meal in the bag will taste just as good as the first.

Bag and croquette size

The JAGUAR is available in 1.5 kg, 3 kg and 12kg bags. The croquette size is the same in all bags.

Who’s it for?

The most important thing for ESSENTIAL FOODS is that our meals should help your cat live as long and healthy a life as possible. ESSENTIAL the JAGUAR is a special, grain-free meal for cats of all breeds and sizes. We’ve gone all out and put together a meal that is not only something your cat will love but is also very close to what your cat would eat in the wild. Hands down the tastiest meal for cats ever made. Made from 95+% of our free run Gressingham ducks, regional Ross & Cobb chickens, Scottish salmon, rainbow trout and lots of nutritious, fresh eggs, we’re in no doubt: This is the ULTIMATE meal!

BOF - A nutritional sensation

Behavioural Optimising Foods (BOF) is a principle that heralds the many benefits of keeping blood sugar stable throughout the day. At ESSENTIAL FOODS, we’ve achieved this with our life-changing, test-winning meals that ensure blood sugar levels remain stable. Compared to other brands, our meals offer an exceptionally high nutritional value thanks to our high content of fresh protein sources and the low temperature they are cooked at. The results achieved with BOF are quite outstanding.

Featured ingredients

Duck - Our free run ducks are from Gressingham Duck, which is also the name of the breed.

Chicken - Our Ross & Cobb chickens are always regional, from the UK.

Salmon - Our salmon is farmed Scottish Atlantic salmon, a rich source of omega 3. All three sources of omega are included in ESSENTIALS: ALA, DHA and EPA.

Trout - Our rainbow trout are caught in the River Avon near Salisbury, England.

Fresh eggs - Our fresh eggs are a good source of protein, essential amino acids and the nutrients lutein and choline (vitamin b)

ESSENTIAL BREEDER LIVING is a grain-free complete meal, suited for adult dogs of all breeds. An adjusted version of SUPERIOR LIVING, allowing breeders to serve

ESSENTIALS at a reduced premium. Our changes include produced in the EU, higher Kcal per kg for a better feeding economy and replacing the expensive fresh meats with dried meat only. BREEDER LIVING is 100% BOF approved and the excellent choice for all breeders looking for a meal a notch below the original SUPERIOR LIVING.

Dried Chicken and Duck, Sweet Potato, Peas, ESSENTIAL the OMEGA 3 Oil, Potato, Chicken Fat, Prepared Whole Egg, Liver Stock, Alfalfa, Linseed, Vitamins, Minerals, MOS (mannan oligosaccharides), FOS (fructooligosaccharides), Glucosamine, Chondroitin, Cranberry, Acai, Blueberry, Mulberry, Apple, Tomato, Orange, Pear, Carrot, Spinach, Cauliflower, Seaweed, Marigold, Ginseng, Green Tea, Ginger.

• Made with dried chicken, dried duck, eggs and ESSENTIAL the OMEGA 3 OIL52.0 %
• Protein32.0 %
• Fat16.0 %
• Of which Omega-31.5 %
• Of which Omega-62.9 %
• Minerals/Crude ash8.5 %
• Fiber3.5 %
• Moisture10 %
• Calcium1.6 %
• Phosphorus1.2 %
• Glucosamine0.03 %
• Chondroitin0.02 %
• Kcal/Kg3695

Vitamins: Vitamin A 18,000 IU, Vitamin D3 1.200 IU, Vitamin E 400 mg, Vitamin C 200 mg.

Provitamins: L-carnitine 200 mg.

Trace Elements: Zinc (3b612) (Zinc chelate of protein hydrolysates) 71 mg, Iron (3b107) (Iron (II) chelate of protein hydrolysates) 62 mg, Manganese (3b505) (Manganese chelate of protein hydrolysates) 30 mg, Copper (3b407) (Copper (II) chelate of protein hydrolysates) 12.5 mg, Potassium iodide (3b201) 0.6
mg, Selenium (3b810) (Selenised yeast Saccharomyces cerevisiae CNCM I-3060, inactivated) 0.2 mg.

Contains EU approved natural antioxidants: tocopherol extracts from vegetable oil (1b306(i)) & vitamin C.

COOKING TEMPERATURE

90 degrees (°C).

BEST BEFORE:

Date, time and unique production number can be found at the top of the bag.

RECOMMENDED STORAGE:

We recommend using the ESSENTIAL the FOOD BOX. The food should be stored in a cool, dry place (5-18 °C); away from direct sunlight and in an air tight container. This will ensure the last meal tastes as good as the first

WHO’S IT FOR?

ESSENTIAL BREEDER LIVING is a grain-free complete meal, suited for adult dogs of all breeds. An adjusted version of SUPERIOR LIVING, allowing breeders to serve ESSENTIALS at a reduced premium. Our changes include cooking in the EU,
increasing the kcal per kg for a better feeding economy and removing the high inclusion of expensive fresh meats ingredients. BREEDER LIVING is 100% BOF approved and the excellent choice for all breeders looking for a meal a notch below the original SUPERIOR LIVING.

BOF - A SENSATION WITHIN PET FOODS

Behavioral Optimizing Foods (BOF) is the principle honoring the many advantages of keeping the blood sugar levels stable throughout the day. At ESSENTIAL FOODS we have achieved just that with our life-changing and award winning foods. The results with BOF are breathtaking. Serving ESSENTIALS positively will affect the mental balance of your dog. Some report seeing a dramatic transformation in the behavior, others note a smaller change, however improvement is always recorded.

ESSENTIAL BALANCE is a single source protein food in which turkey, rice and oats are the main ingredients. BALANCE is significantly different from our other meals, so please read the following carefully before choosing BALANCE.

Freshly prepared and dried turkey, white rice, brown rice, oats, whole linseed, turkey gravy, turkey fat, beet pulp, alfalfa, minerals, vitamins, ESSENTIAL the OMEGA 3 OIL, natural seaweed, Fructooligosaccharides (FOS, 960 mg/kg), Chicory Extract (0.05%), Yucca Extract (190 mg/kg), Dandelion.

• Made with fresh and dried turkey30 %
• Of which fresh20 %
• Protein22.0 %
• Fat8.0 %
• Of which Omega-30.8 %
• Of which Omega-61.9 %
• Minerals/Crude ash6.0 %
• Fiber4.0 %
• Water8.5 %
• Calcium1.4 %
• Phosphorus0.9 %
• Kcal/Kg3300

Vitamins: Vitamin A 14,425 IU, Vitamin D3 1,925 IU, Vitamin E 150 mg. Trace Elements: Zinc (Zinc Sulphate Monohydrate) 50 mg, Iron (Iron (II) Sulphate Monohydrate) 50 mg, Manganese (Manganous Sulphate Monohydrate) 35 mg, Copper (Copper
(II) Sulphate Pentahydrate) 12 mg, Iodine (Calcium Iodate Anhydrous) 1 mg, Selenium (Sodium Selenite) 0.19 mg. We naturally preserve with rosemary extract. Regulation (EC) No 2017/2279.

Cooking temperature

90 degrees (°C).

Best before

See printed date and batch number on bag.

Storage & packaging

The food should be stored in the bag, in a cool, dry place (5-18 °C). Away from direct sunlight, and with the zip carefully closed. This will ensure the last meal tastes as good as the first. The packaging is 100% recyclable plastic and should be disposed of
with other soft plastics.

Who‘s it for?

ESSENTIAL BALANCE is a single source protein food in which turkey, rice and oats are the main ingredients. BALANCE is significantly different from our other meals, so please read the following carefully before choosing BALANCE. BALANCE is presented as a solution in four different situations:

1: Looking for a low protein food? BALANCE is only 22 percent protein. You can further increase the level of protein in the servings by mixing BALANCE together with any of our LIVING foods.

2: Is your dog suffering from loose stools? The combination of turkey meat, rice and oats is carefully composed to balance the digestive system. ESSENTIAL BALANCE can be served on its own or mixed with our other meals. The latter option is the obvious choice in the case of recurrent problems.

3: Would you like to serve a more economically attractive ESSENTIALS meal? This option is for those who need to find a food solution at a lower price, but who are attracted by our values and the results we deliver to our customers. Fortunately, there is now an economic solution for heavy volume users who
cannot go the full ESSENTIALS way. In this case it makes particular sense to use our other meals for specific lifestyle situations. These could, for example, be CONTOUR for sterilised or neutered dogs and LARGE BREED for large puppies etc.

4: Does your dog suffer from a problem caused by certain ingredients? BALANCE is a single source protein meal. This makes BALANCE the obvious choice for those who wish to serve ESSENTIALS to avoid eggs, chicken, lam, beef or fish proteins.
Check out the ingredients yourself or contact us for advice. You can also increase protein intake by supplementing your dog’s diet with fresh protein sources.

The small print

Price and quality are closely related. BALANCE delivers a fantastic product at this price point, with turkey as the primary ingredient. This gives ESSENTIAL BALANCE a head start compared with other products in the same price range. BALANCE,
however, is not a thoroughbred ESSENTIALS product, and the price difference means that you have to accept doing without BOF approved, 100% grain-free and nor having our broad spectrum of ingredients in the bag. That being said, ESSENTIAL BALANCE showcases just how much more value ESSENTIAL FOODS delivers in the super premium category with BALANCE, and expressively in the luxury category with all our other foods.

ESSENTIAL NAUTICAL LIVING is our uncompromising grain-free meal for adult dogs of all breeds. As the name suggests, NAUTICAL LIVING is packed with fresh salmon, trout and the season’s fish. The meal follows our BOF principle. NAUTICAL LIVING is blessed with a very generous amount of OMEGA 3.

Allergy info: NAUTICAL LIVING does not contain chicken.

Fresh salmon and trout (42%), sweet potato, the season’s dried fish (18%), peas, dried salmon (6%), whole eggs (3%), the season’s fresh fish (3%) , ESSENTIAL the OMEGA 3 OIL (3%), linseed, alfalfa, salmon gravy (2%), potato, pea fibre, vitamins, minerals, mannan oligosaccharides, fructooligosaccharides, glucosamine, chondroitin, cranberry, acai, bilberry, mulberry, apple, tomato, orange, pear, carrot, spinach, cauliflower, seaweed, marigold, ginseng, green tea, ginger. Total 77% Fish and animal Ingredients

NUTRIONAL VALUES
Made with fresh and dried salmon, trout, season’s fish & egg 77,0 %
Of which is fresh (% of whole recipe) 55,0 %
Protein 29,0 %
Fat 14,0 %
Of which Omega3 4,0 %
Of which Omega6 1,0 %
Minerals/crude ash 8,0 %
Fiber 4,0 %
Water 8,5 %
Calcium 1,7 %
Phosphorus 1,2 %
Glucosamine 0,09 %
Chondroitin 0,07 %
Kcal/Kg 3580

McAdams Air-Dried Free-Range Wild Boar is a natural, novel and complete food ideal for adult dogs prone to food sensitivities. This gentle and ultra-digestible air-dried food is the perfect alternative to raw diets.

Complete food for adult dogs, with 80% ethically sourced, pasture raised, grass fed New Zealand Lamb. Rich in EPA, an omega 3 fatty acid which can relieve inflammation and itching and promote a glossy coat.

Composition

Wild Boar (80%), Sweet Potato (6%), Vegetable Oil Glycerine (Rapeseed), Minerals, Pumpkin (1.5%), Fermented Whey, Chicory Root, Banana (0.5%), Dental Seaweed (Ascophyllum Nodosum) (0.5%), Beet Pulp, Calcium Carbonate, Broccoli (0.25%), Parsley.Joint Care Pack: Glucosamine 2,000mg/kg, Chondroitin Sulphate 2,000mg/kg, MSM 1,000mg/kg

• Made with the best ingredients, using no low quality meat meal. This recipe contains 80% Free Roaming New Zealand Lamb, providing dogs with highly digestible protein.
• This recipe mixture is frozen to lock in goodness before 98% of moisture is removed. This clever process leaves behind a light, compact food that can be fed as is or rehydrated to form a paste. Just 1.5kg contains a whopping 5.25kg of wholesome ingredients.
• New Zealand Lamb used in this recipe is free to roam and graze.
• No grains - pumpkin provides slow-release energy and promotes proper stool function.
• This recipe is packed with beneficial ingredients, including chicory, seaweed, cranberry, salmon oil and more.

McAdams is a brand that puts ethics and nutrition above all else. Every bag is packed with goodness and is made with 100% recyclable packaging.

Complete food for adult dogs, with 80% ethically sourced, pasture raised, grass fed New Zealand Lamb. Rich in EPA, an omega 3 fatty acid which can relieve inflammation and itching and promote a glossy coat.

Composition

New Zealand Pasture Fed Lamb 80%, Pumpkin 4.2%, Potato Starch 3.9%, Modified Tapioca Starch 3.5%, Carrots 3%, Cranberries 2%, Chicory Root Powder 0.8%, Yucca 0.2%, Glucosamine Sulphate 800mg/kg, Chondroitin Sulphate 800mg/kg, Seaweed 0.1%, Green Tea Extract 0.01%, Vitamins, Minerals.

• Made with the best ingredients, using no low quality meat meal. Instead, McAdams uses 85% Whole British Free Range Chicken providing dogs with important protein.
• The mixture that makes McAdams Raw Preserve is frozen to lock in goodness before 98% of moisture is removed. This clever process leaves behind a light, compact food that can be fed as is or rehydrated to form a paste. Just 1kg of Raw Preserve contains a whopping 3.5kg of meat.
• All chicken is sourced from RSPCA-assured farms in the UK, supporting cruelty-free British farming.
• No grains - McAdams Raw Preserve uses Sweet Potato, which provides slow-release energy and promotes proper stool function.
• Raw Preserve is packed with beneficial ingredients, like hand-cut Irish kelp, salmon oil, and more.

McAdams is a brand that puts ethics and nutrition above all else. Every bag is packed with goodness and is made with 100% recyclable packaging.

McAdams Whole Free-Range Turkey and ASC Norwegian Salmon is a natural and grain free wet diet that is created with the most ethical and digestible meat sources; Whole Free-Range Turkey and sustainable ASC certified Norwegian Salmon. This food has been designed for all life stages and contains only the finest ingredients.

A natural, balanced and incredibly high-quality wet diet that's been created with the finest meat sources; Whole Free-Range Chicken and ASC certified Norwegian Salmon. This diet has been specially formulated to suit dogs across every life stage.

Composition

Free Range Turkey 46%, Carrots 6%, ASC Norwegian Salmon 4%, Garden Peas 3%, Minerals.

McAdams Sensitive is a natural and grain free diet that is slow roasted and oven baked using the highest quality meat source; Whole British Free-Range Turkey. This food has been designed for all life stages and has been made with only the finest and most digestible range of ingredients.

A natural, balanced and incredibly high-quality diet, created with Whole British free-range Turkey from RSCPA Assured approved farms in the UK and formulated to suit dogs with the most sensitive of stomachs.

Composition

Whole British Free Range Turkey with Turkey Fat and Gravy (64.5%), Sweet Potato (25%), Tapioca (6.5%), Lentils, Minerals, Vegetable Fibres, Algae Oil, Prebiotics (FOS (0.15%), MOS (0.15%)), Yucca Extract, Dried Marigold, Hand Cut Irish Seaweed (0.03%), Dried Orange, New Zealand Green Lipped Mussel, Camomile, Carrots, Cranberries, Spinach, Tomatoes, Lavender, Dried Rosemary.

McAdams Senior/Light is a natural and grain free diet that is slow roasted and oven baked using the highest quality meat source; Whole British free-range Chicken from RSCPA Assured approved farms in the UK. This food has been designed for all life stages and has been made with only the finest and most digestible range of ingredients.

A natural, balanced and incredibly high-quality diet, created with Whole British free-range chicken from RSCPA Assured approved farms in the UK and formulated to suit senior and overweight dog.

Composition

Whole British Free Range Chicken (50%), Sweet Potato (26%), Tapioca, Pea Protein, Yeast, Chicken Stock, Vegetable Fibre, Vitamins and Minerals, Lentils, Chicken Fat, Salmon Oil, Cellulose, Join Care Pack (Glucosamine 2,000mg/kg, MSM 2,000mg/kg, Chondroitin Sulphate 1,SOOmg/kg), Prebiotics (FOS (0.15%), MOS (0.15%)), Marigold, Yucca Extract, Hand Cut Irish Seaweed (0.03%), Dried Orange, New Zealand Green Lipped Mussel (0.02%), Camomile, Carrot (0.01%), Cranberries (0.01%), Rosemary, Spinach, Tomatoes, Lavender.