Something Goood has arrived

We love dogs. We love nature. We believe feeding your dog healthy, high-quality food shouldn’t come at the expense of animal welfare or the environment. So we make sure that it doesn’t by producing sustainable, premium dog food and have it delivered, straight to your door. 


For your dog. For our planet.

Explore our sustainable dog food range

Free range & sustainable dog food

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For your dog. For our planet.

Co2-neutral products

When we produce Goood, we inevitably release carbon dioxide. We offset the CO2 that can not be avoided, with our climate protection partner by protecting forests and planting trees. As a result, the released CO2 is converted back into oxygen thanks to photosynthesis.

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Recyclable packaging

Our world first recyclable packaging keeps the food fresh, thanks to a special combination of materials. These packages are packed in a box made of FSC-certified recycled cardboard whose material comes from recycled sources of wood from responsible forestry.

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At Goood, we don't just think about dogs, but also animal welfare. 
Our meat comes from certified free range or organic farms and our fish is caught sustainably. Our manufacturers think like we do and insist on certified quality.

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Grain-free recipes

All of our recipes are grain-free and follow a holistic nutritional concept. Our premium sustainable dog food has no artificial colourings, flavourings or preservatives. We also stay well away from genetic modified crops and add no extra sugar.

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